When a person owns their beauty, just as they are, it is powerful. It requires growth, and I’d argue that true beauty IS growth. It is the process that makes beautiful - not the end result…

The power of scent is a truth that we all know and experience daily. Scent alters an experience no matter where or what it is. We often fail to realize how powerful scent can be and how transformative it can make a space - especially a lash studio space…

Do you ever think about the kind of tone that’s being set in your lash space? 𝕋𝕆ℕ𝔼 is constant, ongoing, and 𝙙𝙞𝙧𝙚𝙘𝙩𝙡𝙮 𝙧𝙚𝙡𝙖𝙩𝙚𝙙 to your energy. Let’s get intentional about how to set your tone…

These lashes look decent. Especially to an untrained eye, they even look great. But if you look at a photo of them taken straight on, you’d see where I missed the mark… 

Editing photos doesn’t have to be difficult or time-consuming but beautiful photos have become the standard in the industry, and unedited photos just won’t fly anymore….

Oh, the power of a before and after! We know an amazing B&A when we see it… YET we keep posting photos that show very little impact. Why? There are a few main reasons I commonly see that cause “meh” before & afters…

Colors work differently than words and images. We feel them before we see them. They work at a subconscious level by creating an emotive and instinctive gut response…

HI! I figured now was a great time to re-introduce myself, with the Instagram handle change and all! You know me from @lashcastpodcast, and you’ve probably…

When I decided to overhaul my brand - by myself - I felt confident.  “This should be easy,” I thought…