https://www.reveriebeautyco.com/blog daily 0.75 2021-01-31 https://www.reveriebeautyco.com/blog/beauty-wonder monthly 0.5 2021-02-01 https://www.reveriebeautyco.com/blog/palo-santo monthly 0.5 2021-02-01 https://www.reveriebeautyco.com/blog/setting-the-tone monthly 0.5 2021-02-01 https://www.reveriebeautyco.com/blog/photo-angles monthly 0.5 2020-09-14 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599967944166-E0U2CJLQU69Y2CK3F606/badangle.png Blog - think about that angle before you post it! https://www.reveriebeautyco.com/blog/beyond-editing monthly 0.5 2020-09-14 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599969140688-270YDXZT7NS3VKHJYTWS/Kait+beyond+editing.png Blog - beyond editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599969569115-ANFEMJJ8VV19QBI2L69K/beyond+editing2.png Blog - beyond editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1600029292116-6I3AZCERROXLUVB5L7M9/Lasheditingbeforeandafter.png Blog - beyond editing https://www.reveriebeautyco.com/blog/posts-that-wow monthly 0.5 2020-09-14 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599966426732-QKTJ3B42TWC64U5NKNKM/lash+extensions+before+after.jpg Blog - posts that wow https://www.reveriebeautyco.com/blog/writing-a-color-story monthly 0.5 2020-09-11 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599346345431-VUL2GZDZ0OXUZWI836BA/EXAMPLES+OF+COLOR+STORIES+%281%29.png Blog - writing a color story - how i wrote mine and how you can write yours! https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599332276885-2PXDYFT5IBHY9YEJMK6L/2012+meme.jpg Blog - writing a color story - how i wrote mine and how you can write yours! https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599280801783-JGDMC6YTTIKN7CTPESDO/Image+Color+Picker+for+brand+colors.png Blog - writing a color story - how i wrote mine and how you can write yours! https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599285644597-VYD94ZP9OJ410TLWR76V/BRAND+MOCKUP.png Blog - writing a color story - how i wrote mine and how you can write yours! https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1599343713231-IEP2TSNY1RMD7JMP2RMT/RBC+COLOR+PALETTE+2.png Blog - writing a color story - how i wrote mine and how you can write yours! https://www.reveriebeautyco.com/blog/hi-friends monthly 0.5 2020-09-06 https://www.reveriebeautyco.com/blog/vision-and-fonts monthly 0.5 2020-09-06 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1598941864601-PVRUTJB9U3U7YALQ0Z7M/Font+Hierarchy.png Blog - the importance of casting vision & finding your fonts https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1598942444279-QQDHE8KXSAASS8MX5OBP/Edgy+Logo.png Blog - the importance of casting vision & finding your fonts https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1598942484586-EKM0DR3OA7T8OPYD2L69/SLiCE.png Blog - the importance of casting vision & finding your fonts https://www.reveriebeautyco.com/blog/category/canva monthly 0.5 https://www.reveriebeautyco.com/blog/category/brand monthly 0.5 https://www.reveriebeautyco.com/blog/tag/building+a+brand monthly 0.5 https://www.reveriebeautyco.com/blog/tag/typography monthly 0.5 https://www.reveriebeautyco.com/blog/tag/before+and+after monthly 0.5 https://www.reveriebeautyco.com/blog/tag/instagram monthly 0.5 https://www.reveriebeautyco.com/blog/tag/brand+identity monthly 0.5 https://www.reveriebeautyco.com/blog/tag/typeface monthly 0.5 https://www.reveriebeautyco.com/blog/tag/lash+photo+editing monthly 0.5 https://www.reveriebeautyco.com/blog/tag/instagram+collage monthly 0.5 https://www.reveriebeautyco.com/blog/tag/font+selection monthly 0.5 https://www.reveriebeautyco.com/blog/tag/photo+editing monthly 0.5 https://www.reveriebeautyco.com/blog/tag/fonts monthly 0.5 https://www.reveriebeautyco.com/blog/tag/social+media+marketing monthly 0.5 https://www.reveriebeautyco.com/blog/tag/brand+story monthly 0.5 https://www.reveriebeautyco.com/blog/tag/logo monthly 0.5 https://www.reveriebeautyco.com/blog/tag/brand+colors monthly 0.5 https://www.reveriebeautyco.com/blog/tag/canva monthly 0.5 https://www.reveriebeautyco.com/blog/tag/brand monthly 0.5 https://www.reveriebeautyco.com/services-lash-artist daily 0.75 2021-02-04 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1591735632391-F505X73J72O1LO1RGZ07/nashville+lash+extensions+natural.JPG Services - Old Landing Page - for the client. Uplifting your beauty should always be about enhancing your features, never overpowering what’s already there. Maybe you just want to wake up and go. Maybe you don’t want to have to think about your mascara flaking all over the place in an important meeting. Maybe you’re a new mom and leaving the house is hard enough to have to also worry about makeup. Maybe you tried lash extensions but they weren’t professional-looking. Whatever your reason, luxury lash extensions go with every situation, and when applied correctly can often make people wonder if they’re real. I specialize in natural-looking lashes and I’m here to help you achieve the look you’re dreaming of, whatever it is, so let’s begin. Familiarize yourself with the service menu or book directly below. https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1587756139783-Z77D3W0CN3H6LN69CRGH/handplacementlashtraining.jpg Services - Old Landing Page - for the lash artist. The classic lashes that I apply are dimensional, impactful, and natural. They can also be dramatic, yet still able to last. Whether your clientele likes drama or a natural look, I’ll teach you how to achieve 4+ week retention. I also specialize in teaching how to attract a loyal, higher-end clientele. I would be honored for you to be part of Beyond Classic, my personalized training academy, that showcases the simplicity, longevity and beauty in designing classic lash extensions and also covers photo editing, social media hacks, and best business practices. https://www.reveriebeautyco.com/faqs daily 0.75 2024-03-30 https://www.reveriebeautyco.com/cookies-policy daily 0.75 2020-04-16 https://www.reveriebeautyco.com/policies daily 0.75 2025-11-11 https://www.reveriebeautyco.com/aboutme daily 0.75 2025-11-11 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1612483163536-D49AA1R11GYAJRQMC5YO/Screen+Shot+2021-02-04+at+5.58.54+PM.png Nice to Meet You I’m Erika, the owner of Reverie Beauty Co. The “co” stands for “collective,” because this business is made up of me, my clients, and the lash artists I train. The services I offer - either for a client, or a potential student - are a collection of my passions, and I’m truly honored to work with you, in whatever capacity fits. rev·er·ie /ˈrev(ə)rē/ noun a state of being pleasantly lost in one's thoughts; a daydream. The word reverie means so much to me. I love what it evokes, and how it makes you feel. Beauty is ethereal, transformative, and in its purest form, natural. It makes us wonder. My vision for this business for clients, is to uplift your natural beauty, and invoke confidence. For my students, not only am I over the moon about teaching you what I know, but I want your daydreams to become your reality. YOU can do it, sis. I’m here to help. I’ve been doing lashes for 11 years, and have been in the beauty industry for about 18 years. I started as a makeup artist with MAC Cosmetics, which made me realize my passion for skin, which led me to getting my Esthetician license in 2014. Lashes - at first - were something I thought would be a great add-on to the other aesthetic services I offered. Little did I know they would take over everything and turn into a love affair! I’ve since worked for a Top 200 salon, worked with celebrities, taught classes at beauty conventions, trained other lash artists, and started a podcast. In February 2020, my husband and I moved from Los Angeles to Nashville, and it was a wonderful experience building a clientele in that city! When we had our daughter, Sloane, in November 2023 we decided it would be best to be near family, so we moved back to CA in February 2024. We are now excited to be in my husband’s hometown of Long Beach and I am thrilled to serve clients new and old from the greater Los Angeles area! xo- erika ♥ https://www.reveriebeautyco.com/contact daily 0.75 2025-01-11 https://www.reveriebeautyco.com/client-aftercare daily 0.75 2022-06-27 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1616913725676-YEU1LAMED6HHVEOGADG7/aftercare+template+2.png Client Aftercare https://www.reveriebeautyco.com/reviews daily 0.75 2022-06-27 https://www.reveriebeautyco.com/before-and-after daily 0.75 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1588286609860-9JNWWLUI1WL1E1RRGOWI/lashextensionsbeforeandafter1.JPG Before & After https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1588286627385-AR6MP57LW4TJ78Y21NSJ/lashextensionsbeforeandafter1-1.JPG Before & After https://www.reveriebeautyco.com/home daily 1.0 2026-03-11 https://www.reveriebeautyco.com/allergy daily 0.75 2021-03-28 https://www.reveriebeautyco.com/services daily 0.75 2025-11-11 https://www.reveriebeautyco.com/beyond-editing daily 0.75 2023-01-02 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1596311313505-4DTBQCQCZC1DAXF00KCW/Kaitbeforelashpicture.JPG Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1e6c20f2-c9df-4a69-a3e1-1c62b7ce05c2/natural+lash+extensions+nashville.jpg Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1588287075750-MU22SZBIIMM87JV6FH6P/lash+editing+1.jpg Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1591737021789-CZRL9XY4KBL34NKSN73G/nashville+lashes+extension+trainer.JPG Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1588287032121-KRX5Z7KT7IDF97YXG7CO/lash+editing+2.jpg Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1591737048956-VU14J5VUT8MBDO7LLHPF/nashville+lash+extensions+natural.JPG Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1596311238548-SX9SXFF3B8KA2H7FELKM/lightvolumebefore.jpg Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1596311385505-K7NB382ZCBO6TCZ8QAHO/light+natural+volume+lashes.JPG Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1591742509336-MG0EO1COB0ISXXEJEKEX/lash+photo+editing+before+1.jpg Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1591742539122-C7VLVWTN908DZZOBTH7D/lash+photo+editing+after+1.jpg Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1591742581486-S4N76760U8R2R5PYHGFQ/lash+editing+before+2.JPG Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1591742598040-F9MR5UGAXW21LQB9LIE1/lash+editing+after+2.JPG Beyond Editing https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/2aa3e585-431a-4b45-957e-2d7c5c9482c7/editlashphoto.png Beyond Editing https://www.reveriebeautyco.com/beyond-classic daily 0.75 2024-03-30 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1615782107427-LNRIT2317OQA78SOK2BV/Beyond+Classic+Syllabus+1.png Beyond Classic Training https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1615782185626-318WNAWHZWV7L4KF8Y5D/Beyond+Classic+Syllabus+2.png Beyond Classic Training https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1615782254481-8CC4R38W79Z7ET15DKXD/Beyond+Classic+Syllabus+3.png Beyond Classic Training https://www.reveriebeautyco.com/coming-soon daily 0.75 2020-05-23 https://www.reveriebeautyco.com/11-mentorship-call daily 0.75 2020-09-06 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1589407148111-1LIDD8HRA25HKUT5GS1Y/mentorship+call.jpg 1:1 Mentorship Call - # callme This is a career where there is enough room at the table for everyone. Where community is more important than the competition down the street or on the ‘gram. But how do we know we’re even on the right track? That’s where this call comes in. Whether you need more specialized help with photo editing, branding, best business practices, or are wondering if you should hire an expert to do it all for you, consider this call the girlfriend’s guide for what the heck to do next! The lash industry is still young, yet it feels like there’s a lash artist for every iPhone user alive. So how do you stand out? How do you know if you’re reaching your ideal client? Do you know what an ideal client is, or how to figure that out? What do you do with a disgruntled client? Should you hire a branding agency? Are the fonts you picked ok? What about your colors? Should you rent a room or rent a salon suite?Should you work for someone else? How often should you post on Instagram and Facebook? Is a website important? Believe me… the questions that run through our heads everyday are endless. I’ve had the incredible opportunity to sit and learn for years with some of the best, and over that amount of time, I’ve tweaked everything I’ve learned to make sense for me. I want to take that information, help it make sense for you and use it as a launching pad for you to run and thrive. Included in this deal is one FREE follow-up call to be used at your discretion. It can be next month or next year - whenever you need it. I’m also available to you anytime, with priority response through texting and email. I want to make sure what we talk about is encouraging and catapults you into action. I can’t wait to help you bring your daydream to life! 1:1 call - $100 || Minimum 1 hour https://www.reveriebeautyco.com/hack-the-hashtag daily 0.75 2020-06-15 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1590083294153-LC9CH3QJE87C46KCWZQO/hashtahhelp2.jpg Hack the H#shtag - #hackit When I think back to when I first noticed a hashtag, I had no idea what it was all about. It seemed to be a poignant afterthought or quick quirk at the end of a tweet. It took me a long time - like an embarrassingly long time - to realize hashtags were essentially a virtual filing cabinet. I even remember googling, “what is the pound symbol before a word on Twitter?” Haha! I obviously didn’t start out with a background in code. If you’re like me, as the use of hashtags grew and they made their way to Instagram, you started using them with every post and quickly learned other users could find you that way. But if that’s about as much thought as you gave to it, I’m here to tell you there’s so many more benefits you can get out of using hashtags, and it’s easy. If you didn’t know there was more to know, or if you’re at a loss when it comes to hashtags, this course is perfect for you. If you’ve ever asked yourself, “do I just add my city after every word?” or, “is ‘eyelash’ better to use than ‘lash’?” or “should I add hashtags to my caption or a comment?” you’ll find all these answers and more, including the sure-fire way to increase post views, gain followers and grow your brand - simply by hacking the t#g! https://www.reveriebeautyco.com/brandable daily 0.75 2020-06-09 https://www.reveriebeautyco.com/covid-19 daily 0.75 2022-06-27 https://www.reveriebeautyco.com/order-confirmation daily 0.75 2020-05-28 https://images.squarespace-cdn.com/content/v1/5e1ea9a4dcca963fdd061e32/1590690034600-8MJYGG2FQGOH0H44SSOJ/thumbsup.png Email Confirmation Page - hey, thanks for the order! 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